With its Monaco line of luxury watches, TAG Heuer commemorates what many consider the most prestigious automobile race in the world: The Formula One Monaco Grand Prix. Some of the greatest race car drivers of all time have won this iconic event, including, Michael Schumacher, Ayrton Senna, Alain Prost, Niki Lauda, Jackie Stewart, Graham Hill and Juan Manuel Fangio. Other race legends like Mario Andretti and Emerson Fittipaldi also competed in the race.
Since 1929 the Monaco Grand Prix has been held annually, with a few exceptions, on the city streets of the Principality of Monaco, on the French Riviera. Formula One, which is widely regarded as the pinnacle of automobile racing, adopted the race as part of the World Championship in 1950.
This year's Monaco Grand Prix race will take place on May 29th, with qualifying and other supporting activities happening throughout that weekend. In addition to race fans, this event attracts a large number of famous people, from major Hollywood actors and music celebrities to professional sport stars and business moguls. You will see these global personalities dressed in the latest high end fashion and, of course, wearing some of the most luxurious watches available.
The ability to measure time accurately is a key element in auto racing, which is one of the key reasons that we see major brands of Swiss watches, like Rolex, Omega and TAG Heuer, closely involved in the sport.
The history of Heuer watches begins in 1860 when twenty year old Edouard Heuer opens his watchmaking shop in Switzerland. In 1985, Techniques d'Avant Garde (TAG), a supplier of engines parts and equipment for motorsports and Formula One sponsor, purchases Heuer and the watch brand is renamed as TAG Heuer.
In 1969, Heuer introduced the Monaco watch, named after the legendary Grand Prix. This iconic watch achieved firsts in the industry by introducing an automatic chronograph movement and using an unconventional square waterproof case. Actor Steve McQueen made the watch famous by wearing it in Le Mans, a classic auto racing motion picture released in 1971. Today, the TAG Heuer Monaco series consists of a group Swiss made watches with five different movements and various complications.
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